Harm reduction for tobacco addicts – plain packaging doesn’t work

In countries such as Canada, France, the United Kingdom, and South Africa, measures aimed at reducing smoking and tobacco use are on the primary docket. Chief in each government’s arsenal is a requirement that cigarette and tobacco products be subject to plain packaging, with all cigarette logos and designs excluded and graphic warnings taking up all space. That’s caused a lot of panic at Big Tobacco. Minister of Health Aaron Motsoaledi has often invoked the health risk posed by tobacco, and for good reason. It’s estimated that as much as 21 percent of South African teenagers currently smoke. “Our message […]