Freedom of marketing and brands remains vital in the 21st century

When consumers make decisions in the marketplace, they are voting with their wallets, writes Yaël Ossowski. Ossowski is the deputy director for the Consumer Choice Center. He wrote this op-ed ahead of the Brand Freedom Day conference on 6 June in Brussels. In a system of voluntary exchange, only consumers can decide if a company fails or thrives. Companies are reliant on consumers to buy their goods and “vote” to determine the best product and best company. The freedom for companies and organisations to market themselves and create a brand is therefore essential to our markets and economic relationships. Brands […]